Digital Marketing Tools. It can be difficult for small businesses to hire marketing help to plan, create, and execute a campaign. Not only is this a huge investment, but you may not need to prioritize your recruiting efforts or budget at the moment.

This is where digital marketing tools come in handy. In this blog, you will learn what digital marketing tools are and why they are important. We will also list some of the tools that are essential for a small business.

What are digital marketing tools?

Digital marketing tools are applications and software that help you plan, collaborate, and execute your digital marketing strategy.

Whether you’re planning a campaign, creating social media digital assets, or tracking your results, digital marketing tools can help make your efforts more efficient and convenient.

For example, you don’t have to spend hours filming videos with a tool like Animoto. Digital marketing tools will set you up for success and teach you along the way.

Why digital marketing tools are important
Nowadays, consumers no longer want to be sold to, they want to be informed.

If you think this is only true for online shoppers, prepare to be surprised. Even when visiting a store in person, 83% of shoppers said they had researched online beforehand.

Digital marketing tools are essential for small businesses because they help build your online presence without hiring someone to do the job.

Even without education or training, these tools fill in the gaps so you can plan, create, and execute your own campaigns.

Below, we’ll take a look at 10 tools to help you develop your online marketing strategy.

Best Digital Marketing Tools for Small Businesses

Apart from digital marketing skills, of course, you must also have experience with digital marketing tools.

If you are currently studying digital marketing, here are some recommendations for digital marketing tools that are very helpful for your career and your publicity.

1. MailShim

MailChimp is a social advertising and email marketing tool designed to organize and automate digital marketing campaigns. This is one of the best digital marketing tools you can use to improve your campaigns and keep track of the traffic you generate.

Moreover, the platform allows for multiple integrations with various SaaS companies. The tool is quite effective for email campaigns, with which you can interact with your audience. MailChimp is a well-known name in the email marketing world.

Features of MailChimp:

Create better content with easy-to-use design tools
Use the AI-powered assistant to create custom designs.
Create personalized emails and get up to 6x more orders with marketing automation
Provides tools to get information and analytics in one place
Also, provide a free plan for small marketers.

MailChimp includes built-in customizable email automation that makes it easy for you to reach the right audience at the right time.

The best part is that you can keep your brand in the spotlight and delight your customers with birthday greetings, welcome automation, and order notifications.

Online stores and e-commerce businesses can greatly benefit from MailChimp as it can help you drive traffic, increase conversions, and increase sales.

2. Google Analytics

Google Analytics is a powerful digital marketing tool that can help you make many marketing decisions. You can easily keep track of your eCommerce business as well as the goals that will keep your company on track.

Using the myriad analytics that Google Analytics provides, it’s easy for marketers to understand the directions needed to modify and change a website. All you have to do is install Google Analytics on your website and you are ready to go.

Features of Google Analytics:

Provides you with traffic information on your website broken down by device, product, page, and more.
Let you create your own metrics, dimensions, and dashboard for quick access to data and information.
Helps you better understand your target audience. You will receive real-time updates about your website’s customers, including the pages they are currently viewing. It can help you make your landing page more attractive by providing customers with a more intuitive experience.

3. Google Ads

Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights.

The features of Google Ads:

Drive website visits
Increase the call calls from customers through a click-to-call button
Increase footfall in your shops

People need to learn Google Ads first in order to use it effectively; else you will be wasting your money. The best part about Google Ads is that return on investment (ROI) is relatively easy to measure.

Moreover, new artificial intelligence features make the platform a lot faster and easier to use. The AI features can help you get results faster in Display advertising.

The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools.

Most importantly, you can access Google Agency Account Strategist, where you can learn about the latest features that Google provides. Moreover, access to this means access to some beta testing as well.

4. Canva Business

If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing.

Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms.

Visual content is the backbone of any digital marketing campaign. In order to entice the targeted customer base, you need to design compelling posts.

The features of Canva:

Canva allows you to edit posts and create graphs or any type and kind.
The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media.

Its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best part is that you don’t need an experienced designer to create visual content for your digital marketing campaign. It is so simple that anyone with no design background can use it.

5. Trello

If you are looking for a content management tool that will help you brainstorm and strategize content for your digital marketing campaign, you can opt for Trello.

It is one of the most popular content management tools used by hundreds and thousands of digital marketers worldwide to create, schedule, and organise content online.

The platform keeps the whole team together, making communication a lot easier and manageable. You can assign multiple members from your team to a single card so that they can work on a project together.

This way, you will know who’s in charge of designing, writing, editing, posting, and adding call-to-action offers to a post.

The features of Trello:

Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams.
Facilitates remote working where your teams can access their tasks and projects from anywhere.

You can use Trello for organizing your digital marketing campaigns and ensure that you never miss out on anything that your team is doing.

6. Slack

Digital marketers use Slack every single day. With Slack, you can discuss client work, new articles, new projects, new support tickets, share useful content and send messages.

If you have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into play.

The features of Slack:

Makes it easier to communicate with team members over the web in real-time.
Let you follow everything related to the projects, teams and channels.
Let you do message and video conferencing too.
Assist the teams in collaborating from anywhere

While it seems like a messaging app, it does a lot more than that. Slack can potentially tighten up your organizational efficiency. It is not a collaboration or a project management tool.

It serves as a messaging platform with a rich collection of options and settings. It lets you have group conversations that are searchable and public, including private conversations. You can change the color scheme of the interface and create different groups.

7. Yoast SEO

You probably have heard of Yoast SEO. It is one of the most talked-about and used WordPress plugins that help digital marketers to optimize their websites to perform better in search results.

Yoast SEO helps with the details where WordPress cannot do much: for submitting sitemaps, managing keywords, creating content, and using webmaster tools, among other aspects.

The features of Yoast SEO:

The tool comes with a plethora of features that helps in optimizing your website.

Incorporates built-in content analysis, description management, meta keywords, rich snippets, social features, XML sitemaps, as well as features to manage duplicate content.
Allows you to write better content for your digital marketing campaigns. The plugin provides you access to the Yoast SEO meta box to add meta description and meta title for your content. Moreover, you don’t have to install a third-party plugin for XML sitemaps.
It automatically produces XML sitemaps for websites and submits them to search engines.

The best part, you can protect your RSS feed from plagiarism and content scrapers. This protects you from other websites copying your content and publishing it as theirs.

8. Survey Anyplace

SurveyAnyplace is the best tool for marketing professionals to create fun and interactive quizzes, assessments, and surveys for their targeted customer base.

It is a great digital marketing tool that will enable you to engage with your target audience and help build brand identity and personality.

If you are bored of traditional surveys to know the current demand for a product or business, you can use this tool to implement some quality surveys for your digital marketing campaigns that will help you in the long run.

The features of Survey Anyplace:

Allows you to create questionnaires which return valuable insights
Provides personalized advice in return to the respondents
Helps in understanding the market demands, what customers want, what features are they looking for, and more.

With SurveyAnyplace, you can reflect your branding on questionnaires and surveys and build your own brand. In simple terms, based on the user experience, you can create your own brand that stands up to your customers’ expectations.

The best part is that the platform allows you to formulate your own questions, and you can include images as well in your surveys.

The surveys you provide are well-designed, simple, and compatible with mobile devices.

9. Ahrefs

Ahrefs offer a suite of search engine optimization tools, making it easier for you to optimize your website based on your marketing requirements.

It is primarily used for checking backlinks, and with its massive data index, the tool is definitely one of the most sought after digital marketing tools in the market.

The features of Ahrefs:

Let you optimize your website.
Let you find the right websites for your content and strategically choose content topics.
Helps in analyzing the competitors
It is a comprehensive SaaS tool that offers snippets of testimonials, data index, and a free trial as well.
Let you manage your projects.
Let you track your ranking progress.

10. SEMRUSH

SEMRUSH is an all-in-one marketing toolkit that helps grow the online visibility of the business with SEO, content marketing, market research, advertising, social media management and search engine reputation management.

The features of SEMRUSH:

Helps in boosting organic traffic with the SEO tools and workflow
Assist in creating the content which ranks
Unveils competitors’ strategies and tactics
Helps you discover the ways of reaching more prospects with less spending
Supports in building social media strategies.

As per their official website, 7 million marketing professionals like to use SEMRUSH as their digital marketing tool. The tool has won many awards as the best SEO software.

The tool is very easy to use where you just have to search out your keyword strategies, apply them and start tracking them. The tool is free for trial, but the user has to opt for paid plans after seven days.

Conclusion

In conclusion, as digital marketing is an area that is continuously changing, organizations must keep up with the newest techniques and patterns.

It’s important to remember that different tools will work better for different businesses, depending on their specific goals and target audience.

The key is to experiment and find the right combination of tools that work best for you. In addition, it’s also important to stay informed about new trends and developments in the digital marketing world, so that you can adapt and take advantage of new opportunities as they arise.